Dairy Queen Jobs Canada: VP Digital Commerce & Loyalty in Burlington

International Dairy Queen is recruiting a Vice President, Digital Commerce & Loyalty, US and Canada. The position can be based in Burlington, Ontario or Bloomington, Minnesota, and the employer’s current SmartRecruiters page displays an active I’m interested application control.

For Canadian locations, the national base salary range is CAD 210,000 to CAD 300,000, and the position is also eligible for a bonus.

This role was selected instead of an older Dairy Queen operations posting that now shows as expired, preserving the user’s strict requirement that the employer-side application must still be current.

Opportunity Overview

The Vice President owns Dairy Queen’s digital commerce, loyalty and gift-card strategy across the United States and Canada. The role is accountable for digital revenue growth, customer lifetime value and franchisee profitability.

The employer describes digital channels that already produce substantial systemwide sales and sets an ambitious roadmap for future growth, making this a commercial leadership role with direct financial accountability.

Available Position

• Position: Vice President, Digital Commerce & Loyalty, US and Canada
• Employer: International Dairy Queen, Inc.
• Canadian Location: Burlington, Ontario
• Employment: Full Time / Regular
• Canadian Salary: CAD 210,000-300,000
• Incentive: Bonus eligible

Key Responsibilities

The executive owns the digital-commerce strategy across mobile app, web and third-party delivery platforms and is responsible for increasing conversion, visit frequency, average check and profitable digital transactions.

The role defines loyalty and CRM strategy, including value proposition, offers, personalization and communication through email, push, SMS and in-app channels.

Gift cards are another major responsibility, with the executive making sure stored-value programs integrate effectively with digital commerce, loyalty and promotions.

The VP also works with Technology and Analytics on product roadmaps, UX/UI, testing and personalization and evaluates emerging capabilities such as AI-driven personalization and predictive analytics.

Leadership and Franchisee Partnership

The position leads an organization of approximately nine to eleven people and coordinates a wider group of internal and external partners.

The executive works directly with franchisees and cross-functional leaders in Marketing, Operations, Technology, Data and Finance. Strong influence and commercial judgment are required because changes must work across a large franchise system.

Who Can Apply?

Applicants need a bachelor’s degree in Marketing, Business or a related field, with an advanced degree preferred.

Dairy Queen requires at least 12 years of relevant progressive experience in digital commerce, loyalty, CRM or customer experience, ideally in retail, restaurant or franchise-based environments.

Candidates need a record of driving digital revenue in complex multi-market businesses and should understand MarTech, personalization, payments or stored-value platforms and digital product leadership.

Salary and Work Arrangement

The Canadian base salary range is CAD 210,000-300,000, plus bonus eligibility.

Burlington-based employees generally follow a hybrid schedule with three collaboration days per week, with additional onsite time possible according to team or project needs.

Application Status

The current SmartRecruiters page displays the employer’s application CTA and does not show the expired-job message seen on an older Dairy Queen vacancy. No fixed closing date is published.

How to Apply

Apply through Dairy Queen’s official SmartRecruiters listing. Candidates applying from Canada should use Burlington, Ontario as the Canadian location and tailor the executive resume around digital revenue, loyalty economics, CRM, product leadership and franchisee results.

Tips for Applicants

Lead with digital revenue

Use concrete figures showing growth in online sales, conversion, frequency, lifetime value or margin.

Show loyalty economics

Explain how you changed a loyalty or CRM program and what happened to customer behaviour or profitability.

Demonstrate enterprise leadership

Give examples of leading product, marketing, technology, analytics and operating stakeholders toward one commercial outcome.

Final Notes

The Dairy Queen digital-commerce VP is a current Canada-eligible employer posting with an active application control and replaces an older expired Dairy Queen role.