Geotab Product Marketing Manager: Remote Canada Leadership Job

Geotab is recruiting a Manager, Product Marketing for a remote position open across Canada. The role is permanent full time and leads a team responsible for product positioning, messaging, go-to-market strategy and the market success of a product portfolio.

The employer’s current Canadian careers results show the role with Apply now, and Geotab states that it is an existing vacancy. The Canadian hiring range is CAD 120,000 to CAD 170,000 per year.

This is a leadership role rather than an individual product-marketing specialist position. Geotab asks for more than ten years of relevant work experience, ideally in SaaS product marketing, including three to five years of supervisory experience.

Opportunity Overview

The Product Marketing Manager leads market-facing experts and helps connect customer needs, product strategy and commercial execution. The manager owns the go-to-market approach for the assigned portfolio and helps determine how products are positioned and explained to the market.

The role is also a strategic partner to Product, Sales and Marketing leadership. That means the successful candidate needs both strong market judgment and the ability to lead cross-functional execution.

Available Position

• Position: Manager, Product Marketing (Remote)
• Employer: Geotab
• Location: Remote – Canada
• Employment: Permanent Full Time
• Job Reference: 5376743008
• Hiring Range: CAD 120,000-170,000 per year

Key Responsibilities

The manager leads and mentors the product marketing team and is responsible for developing clear, differentiated positioning and messaging. The team must be able to tell a product story that is simple enough for the market while remaining accurate and useful.

The role helps build the product marketing roadmap, establish key performance areas and align team goals with broader business priorities.

Go-to-market ownership includes cross-functional launches and campaigns. The manager works with Product, Sales and Marketing to make sure teams understand the target customer, competitive position, value proposition and enablement needs.

Experience and Qualifications

Geotab asks for more than ten years of work experience, ideally in SaaS product marketing, and three to five years in a supervisory role.

A post-secondary background in Engineering, Business or Marketing, Computer Science or a related area is highly valued. The employer also wants someone who can analyze market trends, customer needs and competitive landscapes.

Experience developing sales tools and training programs is relevant, together with data-driven decision making, coaching, talent development and the ability to establish scalable product-marketing processes.

Leadership and Market Strategy

Strong applicants should show how they influenced product strategy rather than only executing launch tasks. Examples can include changing positioning after customer research, helping a product enter a new segment or improving adoption through better messaging and enablement.

Team-management examples should demonstrate how the candidate coached marketers, set priorities, measured performance and improved the quality or consistency of the team’s output.

Remote Work and Salary

The position is open to remote candidates across Canada. Geotab notes that employees who live near a company office may follow its flexible hybrid model.

The annual hiring range is CAD 120,000-170,000. The final offer can depend on qualifications, experience, location and internal equity.

Application Status

The current Geotab Canada job search continues to list Manager, Product Marketing with Apply now, and the detail page describes the position as an existing vacancy. No fixed closing date is shown.

How to Apply

Apply through Geotab’s official careers page for job reference 5376743008 and use the Apply now action. Focus the resume on SaaS product marketing leadership, go-to-market ownership, positioning, messaging, competitive analysis and measurable product adoption or revenue outcomes.

Tips for Applicants

Show portfolio impact

Describe the products or segments you owned and connect launches or positioning work to adoption, pipeline, revenue, win rate or another measurable outcome.

Demonstrate team leadership

Explain team size, coaching responsibilities and how you improved processes or performance.

Use a launch case study

Prepare one example that covers research, positioning, messaging, enablement, launch execution and post-launch measurement.

Final Notes

This is a new remote Canadian Geotab role and does not duplicate the software-development article from the previous CSV. The employer’s careers site currently lists Apply now for this existing vacancy.